Generated Title: Oslo Apartment's "Kos" is Just Another Buzzword for Rich People
So, another minimalist apartment makeover, huh? Give me a break. This time it's in Oslo, and they're throwing around this word "kos." Can't even translate it, they say.
Stripping Away Sanity
Studio Et al. (who?) took a perfectly good 100-square-meter apartment and "stripped it of everything superfluous." Superfluous to whom? The architect who probably lives in a McMansion overflowing with stuff?
They call it "bold," this idea of minimizing. I call it boring. It's like they're allergic to personality. Reminds me of that time I tried that "digital detox" thing. Lasted, like, three hours. Turns out, I actually like having things around. Call me crazy.
And this "atmosphere" they're bragging about... what atmosphere? Sterile? Empty? The kind of atmosphere you get in a dentist's waiting room? I bet the place echos like a tomb.
The "Kos" Conundrum
This "kos" thing… they can't translate it, but it "encompasses the pleasure of being pampered by a warm and welcoming environment." Oh, so it's Hygge 2.0? Another excuse for the wealthy to feel superior about their curated emptiness? Let's be real, "kos" probably translates to "expensive" in every other language. You can see the original apartment design at Et al.’s apartment in Oslo combines Norwegian minimalism with kos.
I bet the rent there is insane. Probably have to sell a kidney just to afford the absence of furniture.

What's next, are they gonna start charging extra for not having clutter?
Objects of Affection (or Lack Thereof)
"The home invites you to live among objects, not many, but those that are truly essential and meaningful."
Translation: You're allowed to own, like, three things. And they better be artisan-crafted and cost more than my car. What happens if I, god forbid, want to display my collection of vintage Pez dispensers? Am I gonna get evicted for violating the "kos" aesthetic?
Seriously, who decides what's "essential and meaningful"? The same people who think a blank white wall is the height of sophistication? Give me a break. I'd rather live in a cozy, cluttered mess than a showroom designed to impress people I don't even like.
Then again, maybe I'm just jealous. Maybe I wish I could afford to live in a place where the only things I own are "chosen to be experienced and shared." But let's be honest, most of us are just trying to survive, not curate our existence like some kind of art project.
So, What's the Real Definition of "Kos"?
"Kos" ain't some untranslatable feeling. It's the sound of rich people patting themselves on the back for being so enlightened. It's the smell of overpriced candles and the taste of artisanal kombucha. It's another way to exclude anyone who can't afford to live in a perfectly minimalist, utterly soulless, apartment. And frankly, I'm sick offcourse it.
